Introducing Our Rebrand: Say Bonjour to JEA FSHN MAISON & JEA FSHN LABO

If you’ve been with us for a while, you already know that Joanna Edwards Agency has always been more than just a showroom. We’ve been home to stories, ideas, and a curated selection of some of the most exciting brands in fashion. Over time, our family of brands has grown and evolved—and so have we. That’s why we’ve decided it’s time to give our identity a fresh update.

Until now, we’ve housed all 12 of our brands under one roof, with a single Instagram account representing them all. But as our brands each have their own rhythm, aesthetic, and story to tell, we felt it was time to give them the space to breathe. So, we’re excited to introduce our two new platforms: JEA FSHN MAISON and JEA FSHN LABO.

JEA FSHN | MAISON

Where timeless style evolves

MAISON is more than a name—it’s part of our story.
Inspired by Joanna’s mother and the boutiques she established, MAISON carries the spirit of a space that was cherished by all who walked through their doors. That legacy lives on in everything we do—rooted in warmth, shaped by heritage, and quietly confident in our presence.

At MAISON, we represent designers who define contemporary elegance—international and renowned names known for craftsmanship, grace, and enduring relevance. Our focus? Event wear that captivates, polished daywear that performs, and knitwear that blends luxury with edge. Every brand is selected with precision and purpose.

Think timeless glamour, international refinement, and clothing with clarity. Pieces that make an impact without noise.

Welcome to MAISON: Curated fashion perspective for the modern woman. Elegant, effortless, and enduring.

Follow us at @JEA.FSHNMAISON

JEA FSHN | LABO

Where ideas are tested and limits don’t exist

If MAISON is our soul, LABO is our pulse. Short for “laboratory,” this is the experimental wing of JEA—a creative playground where emerging voices and bold visions collide.

LABO is all about fashion that dares. Expect conceptual design, statement silhouettes, and collections that challenge the expected. From boundary-pending labels to genre-defying new talent, this is where a collective of bold voices come together to push fashion forward.

Come here for energy, for provocation, for edge.

Welcome to LABO: This is where boundaries blur, ideas collide, and new fashion languages emerge.

Follow us at @JEA.FSHNLABO

This rebrand isn’t about changing who we are—it’s about refining our voice, honouring our roots, and creating clarity for our brands and our community. Whether you connect more with the effortless charm of MAISON or the innovative energy of LABO (or both), we’re excited to share more of what makes each brand so unique, on their own terms.

Thank you for growing with us.
We can’t wait to welcome you into the new chapters of JEA FSHN.

Follow us on instagram for exciting updates!
@JEA.FSHNMAISON
@JEA.FSHNLABO

With love,
The JEA Team