Introducing Our Rebrand: Say Bonjour to JEA FSHN MAISON & JEA FSHN LABO

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If you’ve been with us for a while, you already know that Joanna Edwards Agency has always been more than just a showroom. We’ve been home to stories, ideas, and a curated selection of some of the most exciting brands in fashion. Over time, our family of brands has grown and evolved—and so have we. That’s why we’ve decided it’s time to give our identity a fresh update.

Until now, we’ve housed all 12 of our brands under one roof, with a single Instagram account representing them all. But as our brands each have their own rhythm, aesthetic, and story to tell, we felt it was time to give them the space to breathe. So, we’re excited to introduce our two new platforms: JEA FSHN MAISON and JEA FSHN LABO.

JEA FSHN | MAISON

Where timeless style evolves

MAISON is more than a name—it’s part of our story.
Inspired by Joanna’s mother and the boutiques she established, MAISON carries the spirit of a space that was cherished by all who walked through their doors. That legacy lives on in everything we do—rooted in warmth, shaped by heritage, and quietly confident in our presence.

At MAISON, we represent designers who define contemporary elegance—international and renowned names known for craftsmanship, grace, and enduring relevance. Our focus? Event wear that captivates, polished daywear that performs, and knitwear that blends luxury with edge. Every brand is selected with precision and purpose.

Think timeless glamour, international refinement, and clothing with clarity. Pieces that make an impact without noise.

Welcome to MAISON: Curated fashion perspective for the modern woman. Elegant, effortless, and enduring.

Follow us at @JEA.FSHNMAISON

JEA FSHN | LABO

Where ideas are tested and limits don’t exist

If MAISON is our soul, LABO is our pulse. Short for “laboratory,” this is the experimental wing of JEA—a creative playground where emerging voices and bold visions collide.

LABO is all about fashion that dares. Expect conceptual design, statement silhouettes, and collections that challenge the expected. From boundary-pending labels to genre-defying new talent, this is where a collective of bold voices come together to push fashion forward.

Come here for energy, for provocation, for edge.

Welcome to LABO: This is where boundaries blur, ideas collide, and new fashion languages emerge.

Follow us at @JEA.FSHNLABO

This rebrand isn’t about changing who we are—it’s about refining our voice, honouring our roots, and creating clarity for our brands and our community. Whether you connect more with the effortless charm of MAISON or the innovative energy of LABO (or both), we’re excited to share more of what makes each brand so unique, on their own terms.

Thank you for growing with us.
We can’t wait to welcome you into the new chapters of JEA FSHN.

Follow us on instagram for exciting updates!
@JEA.FSHNMAISON
@JEA.FSHNLABO

With love,
The JEA Team

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This will affect us all ! Brexit , pandemic , lockdown …Brexit!

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 Dear Retailers 

Wow what a year 2020 has been for you all !! As retailers you have not only had to contend with the talk of Brexit , then a pandemic followed by lockdowns and now back to the dreaded B word !! 

I stumbled across an article at the weekend that ignited my thoughts about us all with the Brexit decision looming, I found the article quite helpful and thought I would send a little checklist for you all to have a read. However, I don’t claim to be a professional political follower or understand where we will be with our trade deals but hopefully this may help a few of you to get the house in order before we leave.

Enjoy !!! …..

1) Really important to make sure you know your EORI ( Economic Operators Registration and identification ) number, you will find many brands and agents will need these to give to brands in Europe for them to use for the transport of your goods, not having this number may delay your deliveries. If you do not have one you can easily apply, this normally takes up to a week ;
Contact EORI team online or 0300 322 7067.
www.gov.uk/eori


 * Don’t miss this* …have the below ready before you start the application, i wish i had! …VAT number and effective date of registration – these are on your VAT registration certificateNational Insurance number – if you’re an individual or a sole traderUnique Taxpayer Reference (UTR)  – business start date and Standard Industrial Classification (SIC) code – these are in the Companies House registerGovernment Gateway user ID and password

2) Another little tip was to make your VAT returns monthly to try to smooth out any issues associated with three- month build ups of VAT, discuss this with your accountants/bookkeepers see if this might suit you ?

3) Although i don’t know if this will apply to us in Fashion, i thought it would be good to include;
Most traders with a good compliance record will be able to defer import declarations on most goods for up to six months after Jan 1 2021, if the goods are eligible for staged controls.

4) This could be helpful to us all – For any goods imported from anywhere in the world it is possible for business’ to postpone VAT accounting  to account for import VAT on your VAT returns.

5) Its very rare for any of you to receive a consignment that does not exceed £135 in value but if you do…then there is No VAT due at the border, of course double check this with your accountants!! …it’s worth checking out.

The most important link is this www.gov.uk/transition , here it gives you a personalised list of actions after you answer just a few questions. You can also sign up for emails to get updates for what you need to do.

NOW ….don’t panic. I haven’t gone and got a job with the government  😂, I can assure you my feet firmly remain in the mad old world of fashion. I just hope this helps a little or at least gets our heads around the future ahead.

After chatting with the JEAgency team via Zoom yesterday , the girls and I wanted to take this opportunity to send you our love and thoughts and how very proud we are of all our independents…we are always here at the end of the phone for a chat , gossip or ear to let off some steam!


Lots of Love 
Joanna , Amy, Lesley & Leigh.xxx